thankful

Thankful is a plug and play flexible platform that enables organisations to engage with consumers to demonstrate authentic, meaningful and sustainable commitment to global challenges.

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Thankful is leading the conversation of positivity and is the world’s first global lifestyle brand founded on more than 20 years of scientific research to create sustainable revenue, global scalability and meaningful impact across multiple causes. ​

how we work

Thankful is the first multi-product, multi-cause social impact brand capable of spreading thankfulness and measurable impact

the science

Being thankful is scientifically proven to be the single most powerful tool we can all implement to improve mental health & overall wellness.​

Proven benefits include:

• Boosting our moods

• Improving our sleep

• Enhancing our relationships

• Supporting our immune system

Studies have shown that thankfulness strengthens relationships and communities. Neuroscience indicates that when a person experiences the feeling of being grateful, the networks in the brain associated with understanding others' perspectives, interpersonal touch, and cultivating empathy are activated.​

Studies have also shown thankfulness is associated with:

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• Increased attention, mood, energy, connectedness, optimism, sleep quality, and metabolism.
   

• Decreased physical ailments, pain, depression, anxiety, and stress. 
   

Being thankful changes our brain circuitry and functioning, activating our reward system and regulating our stress response.