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Thankful is a movement
It's a Mindset
It's Action
Positively changing the world
Being thankful is more than a feeling,
it is a powerful force to create a better world.
about us
who we are
Thankful is a movement that is using gratitude as a force for good to combat some of the biggest challenges the world is facing; the climate crisis, food insecurity, gender inequality, poverty, and societal injustice.

what we do
We develop initiatives to raise awareness and raise funds to address global challenges.

how we do it
We partner with brands and organisations who are committed to creating positive social impact.
They create products with purpose and co-brand products or services with the Thankful logo.
When people purchase Thankful co-branded products, they are reminded to recognise their Thankful moments whilst also helping to create Thankful moment for others.
Thankful receives a % of revenue from every product sold to drive positive and measurable social impact.




a mindset shift
Research has proven that it feels good to be thankful

take action
To positively change the world

join the movement
Create thankful moments! We are mobilising a movement of positive change to create a more equitable sustainable, and happier world
get involved

build your gratitude muscle

be inspired

buy the book
Pre register for your copy of The Thankful Imperative Book
